In the past 25 years, anti-corruption campaigners have taken a number of approaches to strengthen integrity, and tackle corruption. The majority of these efforts have focused on implementing so-called “best practice” solutions, such as establishing anti-corruption commissions and enacting zero tolerance policies. Despite these efforts, corruption persists. Traditional anti-corruption efforts tend to ignore people, their problems, and the political realities and patterns of incentives that cause governance challenges in particular places. To more effectively tackle corruption, reform advocates need to move beyond the normative, technocratic approaches that have prevailed across the field and instead support local stakeholders as they develop solutions tailored to the complex corruption challenges they face.